Global Brands

The regional MD of a multinational had a great track record building brands and increasing sales and profitability. He also had a reputation for putting his team under excessive pressure and managing through fear.

His team were extremely loyal, but some members were afraid to 'tell it as it is' lest they incite his wrath.

The MD worked long-term with one of the partners in order to broaden his portfolio of people handing skills and learn to deal more effectively with his anger.

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